Corporate
As it pertains to the field of Healthcare, the corporate video narration can serve several different purposes. The outward facing corporate ‘identity’ video should help you stand out amongst your competition and build awareness of and loyalty to your brand. The internal facing corporate video will impart vital information to those who are already a part of your company culture. These presentations can train staff, deliver stockholder reports, define or affirm your corporate values, or introduce a new product.
The voice actor should be keenly aware of your brand’s story, be prepared to adapt to your unique needs and engage your listeners accordingly. I understand how to be informative to the learner, inspiring to the leader, and empathize with the HR department.